Practical guides for coaching businesses
How to keep students longer, fill your classes and spend less time on admin. Written for academies, clubs, studios and independent coaches.
Casual bookings can fill the spots that sit empty every week, or they can quietly undercut your term enrolments. Here's how to price them, which classes to open, and the rules that keep term families on term.
ChatGPT and Claude can now connect to your class management software and do real admin work. Here's what that looks like for a coaching academy, what to hand over, and what to keep.
A clear refund policy saves you from deciding every request on the spot. Here's what to cover, three example policies, a template you can copy, and the consumer law basics in Australia and the US.
A washout can cost you a night of revenue and a week of admin. Here's how to decide when to cancel, what to give families, and how to set up make-up credits so rain doesn't eat into your income.
Program structure from Hot Shots to squads, court utilisation, term pricing, rain and heat rules, coach checks and pay, court hire income, and a weekly checklist.
Why students leave at the first six weeks, mid-term, end of term and holidays, and the habits that keep them. Includes churn formulas, a 30-day plan and a calculator.
The growth equation, the stages from solo coach to multi-site, and the pricing, hiring, marketing and monthly numbers that help a coaching academy grow.
Work out your true cost per class, set a fee that covers coach super and payment fees, and raise prices without losing families. Includes a free class price calculator.
Find your under-filled classes with a simple fill rate, fix the timetable first, then use waitlists, absent students' spots, referrals and local partnerships to fill the gaps.
Most progress reports get skimmed because they could be about anyone. Here's a one-screen template, weak vs strong comment examples and a timing plan that lands before re-enrolment.
What to send before a trial class, what to do in the first 10 minutes, how to involve the parent, and a three-message follow-up you can copy.
Two missed classes in a row is often the first sign a family is drifting. Here's a simple follow-up playbook, copy-ready message and phone scripts, and what not to say.
A six-week re-enrolment plan for coaching academies and music schools, with a week-by-week checklist and three copy-ready messages for families.
The six decisions behind a fair make-up class policy, three example policies side by side, and a copy-ready template for your terms and conditions.
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