Practical guides for coaching businesses
How to keep students longer, fill your classes and spend less time on admin. Written for academies, clubs, studios and independent coaches.
The admin that slips in a busy week is often the admin that loses you students and money. Here's which jobs to hand to AI employees, which to keep for yourself and how to roll them out.
Parents pay for progress. When they can't see it, the class is the first thing cut. Here's how to set student goals that make progress visible, keep coaching consistent and keep families coming back.
How often you bill changes your cash flow and how many families stay. Here's how term, monthly, fortnightly and weekly billing compare, and how to pick the right mix for your academy.
Bigger classes earn more until they don't. Here's how to set class sizes that are profitable, keep coaching quality high and stop overbooking and clashes from costing you families.
One flat court rate leaves money on the table at busy times and does nothing for quiet ones. Here's how to set peak, off-peak and member rates that fill more courts and earn more from each hour.
A clear level system puts students in classes they can succeed in, gives parents a goal to work towards, and makes moving up a moment worth celebrating. Here's how to build one.
Parents who hear from you at the right moments stay longer and complain less. Here's what to send before, during and after each term, which channel to use, and what to stop sending.
Hourly, per class, per student or a share of revenue. Each way of paying coaches changes how they behave and what you make. Here's how each model works, with the maths, and how to pick one.
Most unpaid fees aren't a refusal to pay. They're a forgotten email. Here's a reminder schedule, three templates from friendly to firm, and what to do when someone still hasn't paid.
A good holiday camp fills courts that would otherwise sit empty and brings in families you can keep for term. Here's how to price it, plan the days, staff it and get the bookings in early.
Casual bookings can fill the spots that sit empty every week, or they can quietly undercut your term enrolments. Here's how to price them, which classes to open, and the rules that keep term families on term.
ChatGPT and Claude can now connect to your class management software and do real admin work. Here's what that looks like for a coaching academy, what to hand over, and what to keep.
A clear refund policy saves you from deciding every request on the spot. Here's what to cover, three example policies, a template you can copy, and the consumer law basics in Australia and the US.
A washout can cost you a night of revenue and a week of admin. Here's how to decide when to cancel, what to give families, and how to set up make-up credits so rain doesn't eat into your income.
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